Personal Selling
Personal selling is a tool of promotion mix or type of sale where a particular seller offers, promotes or sells a product or service to a specific individual consumer directly or personal (face to face. “). It is based on personal communication and ranging from one person (the seller) to another person (the potential client or buyer), unlike, for example, advertising which uses media and impersonal it is addressed to multiple consumers to time. Personal selling is the most effective way to sell a product and get a satisfied customer with chances of a repeat purchase or recommend the product or the company to other consumers.
Some of the reasons, which could also be considered as advantages of personal selling are: allows a better selection of potential customers, to customize the presentation or interview according to each potential client and situation, allows a direct and detailed demonstration of the product, which in turn allows the customer to better understand its characteristics, benefits and attributes, helps clarify the doubts and objections of the client immediately, allows us to offer personalized advice, enables the active participation of the client, which in turn allows better understanding of their needs, interests or problems, and then adjust or adapt the general presentation or interview according to those needs, interests or problems.